Brutally Honest YouTube Advice for REALTORS: Get Out of Your Own Way
As a real estate agent, you've likely heard that YouTube can be a powerful tool to grow your business. And I bet I’m one of those who told you that. But if you’ve been thinking, "I'm not good enough," "I don’t know what to talk about," or "I have no idea how to make a video," it’s time for a reality check.
You’re not alone in these thoughts, but they’re exactly what’s holding you back. Today, I’m going to give you some straight-up, no-nonsense YouTube advice that will get you out of your own way and onto the screen.
YouTube Advice: Overcome the Mental Blocks
You’re not a special snowflake when it comes to doubting yourself. Imposter syndrome is real, y’all! We all have those moments of thinking, "I’m not good enough," or "My videos are terrible."
Here’s the harsh truth: if you keep telling yourself these things, they become your reality. Your brain starts believing it, and suddenly, it’s not an opinion—it’s a fact. This negative self-talk is what keeps you from taking action.
Breaking the Cycle: YouTube Advice for Real Estate Agents
Stop Comparing: Watching others’ videos and thinking, "They’re so much better than me," will only lead to feeling inadequate. That feeling spirals into inaction. Remember, you’re at the beginning of your journey. Comparing your first video to someone’s 200th is like comparing apples to oranges. Instead, acknowledge that everyone starts somewhere. Don’t forget this timeless piece of YouTube advice!
Change Your Narrative: Instead of saying, "I’m inadequate," try thinking, "I’m a beginner. I have no bad habits, and I can only get better from here." This mindset shift is crucial because it turns the process into something exciting and within your control.
Getting Started: You Don’t Have to Be Perfect
Let me tell you something—you don’t have to be perfect to be successful on YouTube. In fact, none of my videos are perfect! The lighting might be off, I might trip over my words, but guess what? People still subscribe, they still watch, and they still reach out to me.
Practical YouTube Advice for Real Estate Agents
Focus on Content, Not Perfection: When creating content, it’s easy to get caught up in the small details—whether your hair is perfect, if you used the right lighting, or if your microphone was top-notch. Here’s the thing: your audience is not tuning in to judge your appearance or equipment; they’re there for the value you provide. I believe Mark Twain said, “Progressive improvement beats delayed perfection.” I couldn’t have said it better myself. (Seriously, could anyone? Mark Twain has the best one liners ever!)
Be Presentable, But Real: Yes, you should look presentable on camera, but don’t stress about being flawless. Real estate clients care about the information you offer, not whether you’re having a bad hair day. Share your expertise, and don’t worry if you’re not in a ball gown. Your audience will appreciate your authenticity.
Creating Content That Resonates
Now that you’ve got your mindset right, here’s the next YouTube advice for you. It’s time to focus on creating content that speaks to your audience. Real estate is all about building relationships, and your YouTube channel can be an extension of that.
Top YouTube Advice for Real Estate Agents
Find Your Niche: One of the most common roadblocks is thinking, "I don’t have a niche." The truth is, your niche doesn’t have to be something groundbreaking. Start with what you know and what you’re passionate about. Maybe it’s first-time homebuyers, luxury homes, or a specific neighborhood. The key is to start somewhere.
Research and Get Inspired: Look at what other successful real estate agents are doing on YouTube. Don’t copy them, but take inspiration from their topics and approach. Watching videos from agents in different areas can give you ideas that you can adapt to your own market.
If you’d like further information on each YouTube advice, don’t hesitate to check out the full video here
Putting These YouTube Advice to Action: Baby Steps to Success
It’s easy to get overwhelmed thinking about creating the perfect channel with thousands of subscribers. But remember, everyone starts with zero.
Step-by-Step YouTube Advice for Real Estate Agents
Set Small, Achievable Goals: Instead of focusing on getting 100,000 subscribers right out of the gate, start by aiming for your first 100. Then, your first 1,000. Celebrate those milestones because they represent real progress.
Keep It Simple: Don’t over complicate your process. If filming outside is too much hassle, stick to a simple setup in your office. The easier you make it for yourself, the more likely you are to stick with it.
Consistency is Key: Your audience will grow as you consistently put out valuable content. Don’t worry if your first few videos don’t get many views. Keep going, keep improving, and over time, you’ll see results.
Dealing with Criticism and Staying Positive: YouTube Advice for Beginners
The fear of criticism is one of the biggest hurdles that hold people back. But here’s the deal: criticism is inevitable. Even the most successful YouTubers get negative comments. What matters is how you deal with it.
Empowering YouTube Advice for Real Estate Agents
Ignore the Trolls: Not all feedback is valuable. Learn to distinguish between constructive criticism and trolling. The latter should be ignored—it’s not worth your time or energy.
Focus on Your Growth: Every video you make is an opportunity to learn and get better. Don’t dwell on the mistakes; instead, use them as stepping stones for improvement. Remember, you’re doing something most people are too scared to even attempt.
All Engagement is GOOD Engagement: In the eyes of YouTube, a comment is a comment is a comment. So even if someone absolutely disagrees with you and they are rather obnoxious in stating their opinion, it’s still a comment. If you have a more confrontational personality and want to reply to nasty comments, you can say things such as, “Thanks for taking the time to comment. It helps my video be shown to more people, so way to go!” Or maybe, “I think it’s interesting how you are so triggered by my videos. Why do you think that is?” (Most of the time I ignore rude comments but when they are clearly wrong, sometimes I can’t help but clap back a bit.)
Your YouTube Journey Starts Now
YouTube is a powerful platform that can take your real estate business to the next level. But the most important piece of YouTube advice I can give you is to just start. Don’t let fear, self-doubt, or the quest for perfection hold you back. Start small, stay consistent, and watch as your efforts pay off.
Ready to take your real estate business to the next level with YouTube? Don’t wait—start today! If you found this advice helpful, be sure to subscribe to my newsletter for more tips, tricks, and exclusive video training on how to make the most out of your YouTube channel. Sign up now and get a free video training on how to master YouTube as a real estate agent!
____________________________________________________________________________
Karin Carr has been a REALTOR® since 2005 and real estate coach since 2018. Her YouTube videos have garnered more than 3.5 million views. She loves teaching real estate agents how to find real estate leads in a way that doesn’t require buying them from big corporations looking to put you out of business, or posting on social media all day just hoping to get a few likes and a couple of comments.
YouTube is Karin’s best method for attracting paying clients who see her value and happily hire (and pay) her to represent them in a real estate transaction. Coaching REALTORS is her true passion though and that’s where she spends the majority of her time these days. Her signature program, Video Boss Agent Academy, has helped thousands of real estate agents and mortgage professionals build businesses they love that are actually profitable.
Karin is the best selling author of YouTube for Real Estate Agents - Learn how to get free real estate leads and never cold call again.