Learn how to turn simple YouTube videos into your best lead source so you can focus on what matters—your clients.
Learn how to turn simple YouTube videos into your best lead source, so you can focus on what matters—your clients.
Between the updated rules post NAR settlement and the constantly changing Do Not Call list regulations with heavy fines for violations, it feels like a legal minefield out there. It seems that all the things we used to do to find clients isn't working anymore. The worst part? Hours of daily prospecting for little to no return.
What you need are simple videos that bring you paying clients year after year. YouTube is better than any other platform for not only brand awareness, but for actual lead generation.
Why? Because 80% of adults use YouTube compared to the only 47% that use Instagram. (Source: Pew Research Center)
And while 68% of adults use Facebook, a video gets 75% of its views in the first five hours. And after that it rapidly loses steam. Good luck finding it at all after four or five days. (Source: Atisfyre)
Here's the beauty of an evergreen YouTube video.
These videos not only show up in YouTube searches but also at the top of Google search results, which constantly drives new people to your content. I just went and looked at my channel's analytics. Three of the videos that have gotten the most views in the last 48 hours are videos I published in 2020 and 2022.
Making countless videos with a 3-day shelf life for Instagram, Facebook, and Tiktok is not a lead-gen strategy. If your videos will never be seen again after a couple of days, is it really worth the effort?
What you need are simple videos that bring you paying clients year after year. YouTube is better than any other platform for not only brand awareness, but for actual lead generation.
Why? Because 80% of adults use YouTube compared to the only 47% that use Instagram. (Source: Pew Research Center)
And while 68% of adults use Facebook, a video gets 75% of its views in the first five hours. And after that it rapidly loses steam. Good luck finding it at all after four or five days. (Source: Atisfyre)
Here's the beauty of an evergreen YouTube video.
These videos not only show up in YouTube searches but also at the top of Google search results, which constantly drives new people to your content. I just went and looked at my channel's analytics. Three of the videos that have gotten the most views in the last 48 hours are videos I published in 2020 and 2022.
Making videos with a 3-day shelf life for Instagram, Facebook, and Tiktok is not a lead-gen strategy.
If they'll never be seen again after a couple of days, is it really worth the effort?
Karin, just had to send along another thank you for your work and coaching. Today I'm closing my largest transaction to date - $2.8M. This a repeat YT client that, once I sell their last house, will be a 4x client for me with a total of ~$5.5+M in transactions over 2 years. We are also about to pay off our house, and we buy our cars in cash...also b/c of how good our life is from real estate - thanks!!
— Alyson W
I’ve been a licensed REALTOR® since 2005 and live in the beautiful city of Savannah, GA. And I HATE cold calling.
After moving to a new market for the third time in four years, I started making YouTube videos—simple ones edited (by me!) using iMovie. They weren't masterpieces but they were good enough.
It didn’t take long before I was drowning in leads. I was forgetting to call people back, double booking myself for appointments, and running around like a chicken with my head cut off. I had to hire my first assistant. Within three years, I went from being a solo agent to building a team of nine agents and expanding into new markets.
The whole time, I wasn’t buying leads. I wasn’t knocking on doors. I wasn’t calling every agent I knew, asking for referrals and then paying out a hefty fee. I was just making videos—once every week for seven years. I firmly believe that if you commit to making simple videos that speak to your ideal potential clients, you will see the results you’re dreaming of.
The coolest part of all this? I'm no different than you. I'm not special. I didn't major in marketing or film production or video editing. I'm a real estate agent who started making videos when I was in my late 40's. I've lost count of all my students who are not only doing this too, they're having way more success than me!
I’ve been a licensed REALTOR® since 2005 and live in the beautiful city of Savannah, GA. And I HATE cold calling.
After moving to a new market for the third time in four years, I started making YouTube videos—simple ones edited (by me!) using iMovie. They weren't masterpieces but they were good enough.
It didn’t take long before I was drowning in leads. I was forgetting to call people back, double booking myself for appointments, and running around like a chicken with my head cut off. I had to hire my first assistant. Within three years, I went from being a solo agent to building a team of nine agents and expanding into new markets.
The whole time, I wasn’t buying leads. I wasn’t knocking on doors. I wasn’t calling every agent I knew, asking for referrals and then paying out a hefty fee. I was just making videos—once every week for seven years. I firmly believe that if you commit to making simple videos that speak to your ideal potential clients, you will see the results you’re dreaming of.
The coolest part of all this? I'm no different than you. I'm not special. I didn't major in marketing or film production or video editing. I'm a real estate agent who started making videos when I was in my late 40's. I've lost count of all my students who are not only doing this too, they're having way more success than me!
The original YouTube training program for REALTORS®, Video Boss Agent Academy is your complete step-by-step system for attracting clients through YouTube.
Perfect for real estate agents ready to stop chasing business and start attracting it with simple, easy-to-produce videos—no drones, no fancy camera work, and no cringey self promotion necessary.
❌ NO previous experience with YouTube required
❌ NO fancy camera equipment and gear
❌ NO large audience needed
❌ NO need to publish on multiple platforms
❌ NO experience with editing videos
❌ NO acting skills or over the top personality
❌ NO expensive ads since this is all organic
❌ NO matter your age, weight, or pants size!
We make video marketing easy with a clear, no-fuss process so that you get results without any tech overwhelm.
You’ll learn how to create videos that turn viewers into clients, so that you can build a reliable and scalable stream of leads.
My approach has helped countless agents make some serious $$$, which frees up their time while still growing their business.
You'll get seven units with videos on demand so that you can learn when it's most convenient for you, whether you're working part time or a night owl.
We'll help you decide who the perfect audience is for your videos, so you can create content to speaks directly to them and draws them to you.
You'll craft a UVP that resonates with viewers and accelerates the know, like, and trust factor. By honing in on your unique perspective you create a channel with no competition.
We release one unit a week for seven weeks. You won't get overwhelmed because you only have one thing to learn each week. Watch the video, download the workbook, and go through the steps. Take action and implement as you are learning.
We have Zoom coaching calls almost every week. Come to as many as you like. Raise your hand, ask a question, and get the help you need immediately. Watch others as their channels and videos receive feedback. Never underestimate how powerful coaching can be, even if you're just observing.
As you make videos for your channel that start getting more views you'll want a way to convert them into leads. We'll help you create a marketing funnel when you're ready.
Choose from 25+ templates of "freebies" your viewers can download. Create a simple landing page and collect their contact info in your CRM. Now you can follow up with them personally and you'll be amazed at what they say when you call them. "I can't believe I'm talking to you, you're famous! Are you accepting new clients right now?"
I finally figured out the formula for what works to get people to watch my videos and contact me when they were ready (& most agents have it all wrong). All you have to do is follow my tutorials.
We release one unit a week for seven weeks. You won't get overwhelmed because you only have one thing to learn each week. Watch the video, download the workbook, and go through the steps. Take action and implement as you are learning.
We have Zoom coaching calls almost every week. Come to as many as you like. Raise your hand, ask a question, and get the help you need immediately. Watch others as their channels and videos receive feedback. Never underestimate how powerful coaching can be, even if you're just observing.
As you make videos for your channel that start getting more views you'll want a way to convert them into leads. We'll help you create a marketing funnel when you're ready.
Choose from 25+ templates of "freebies" your viewers can download. Create a simple landing page and collect their contact info in your CRM. Now you can follow up with them personally and you'll be amazed at what they say when you call them. "I can't believe I'm talking to you, you're famous! Are you accepting new clients right now?"
I finally figured out the formula for what works to get people to watch my videos and contact me when they were ready (& most agents have it all wrong). All you have to do is follow my tutorials.
That's ok, neither did I. In fact, I didn't even start making videos until I was about 47. Now I'm in my mid 50s and the only thing I wish is that I'd started even sooner because it works so well!
If you have basic computer knowledge, you have a cell phone that's only a few years old at most, and you can use Zoom, upload and share files, you'll be just fine. The goal isn't to make the most amazing videos anyone has ever seen. It's just to build trust. AND you can build trust with simple videos.
But if you don't want to tackle the editing part of video production, I will teach you how to find, hire, and train a video editor that won't break the bank!
When other agents saw how quickly my business took off after I started my YouTube channel they approached me, asking me to teach them how to do it too. These proven techniques and strategies have been used by more than 5000 agents worldwide.
Here's what you'll learn inside Video Boss Agent Academy
In this unit, you’ll be introduced to the foundations of my proprietary Video Boss Agent Academy framework. In this unit, we’ll give you the foundation to completely transform your business with YouTube. I'll show you what equipment and software you'll need at inexpensive price points.
In this unit, you'll learn how to attract your ideal clients and the biggest secrets to reaching them with your message. We’ll discuss the importance of identifying a niche you love so that you can attract clients you genuinely want to work with. We’ll also get into the nitty-gritty details of setting your YouTube channel up for success.
In this unit, we will discuss the importance of click-worthy titles and thumbnails. You can have the BEST videos on the planet, but if you don’t take the time to optimize them, your ideal client won’t even know they exist. Learn my exact strategy for getting your videos to rank on YouTube and Google.
In this unit, you’ll learn the easiest camera setup options. We’ll go over exactly how to film your videos to be engaging, watchable, and, most importantly, convert viewers into CLIENTS! You’ll also receive my exact scripting formula in this unit. Not scripts, just what to say in what order so that it always sound natural and not like a cheesy marketer wrote it.
Video editing can be a roadblock for many, but not for you! In this unit, we discuss the importance of editing your videos for maximum engagement and how to do it. Whether you edit your own videos or hire someone to do it, you’ll have the tools you need to create binge-worthy content for your channel.
In this unit, we talk about best practices for uploading and optimizing videos on your YouTube channel. Using our methodology, you can ensure that your videos have the best chance to appear at the top of YouTube and Google search results.
As a successful YouTuber, you must be a student of the platform. We’ll teach you the most important metrics to determine your videos' performance. We’ll also show you how to use your data to generate content ideas and truly deliver what your audience wants to see so your channel (and the number of leads rolling in) will grow faster than ever before!
We do hour-long live trainings for our members several times each month, so that you get feedback and answers anytime you need them.
Connect with our VBA coaches and fellow students for feedback, support, and to share your wins so that you never feel alone or confused.
Once your videos are working use my plug-and-play lead magnet templates so that you can encourage viewers to give you their contact info.
I'll show you where to find someone to do the editing for you affordably so that you can buy back your time and do what you do best... sell homes!
This complete roadmap gives you everything you need to attract clients, grow your business, and make six figures (or more!) year after year—without spending a dime on ads.
For just $2222 $1997, invest in a system that pays you back for the rest of your career.
Make a single payment and save $397 over the payment plan. You will receive immediate and lifetime access to all the modules, bonuses, and live coaching calls.
You will receive immediate access, and after completing all 6 payments you will have lifetime access to the modules, bonuses, and live coaching calls.
Angie, REALTOR®
Ryan, REALTOR®
Sandra, REALTOR®
John, REALTOR®
My proprietary method of attracting clients with YouTube has worked for thousands of agents all over the world. Here is who it is best suited for:
I started making videos regularly when I was in my late 40s. Now I'm in my mid 50s and I still get leads and clients every week from my videos. It's not about how young you are. It's about how much knowledge you have to share that will help people.
One of my favorite success stories is Deanna. She was in her first year and was on a team. She took a chance and joined VBA. Not only did she get her first lead and client all on her own from YouTube, she got her first commission check from it too! She no longer has to rely on her team leader to feed her leads that don't know her, don't value her time, and treat her poorly just because she's newer in the business. If Deanna can do it, so can you. We'll help you figure out what kind of videos to make when you're fresh out of real estate school.
This is amazing because there aren't a lot of other videos out there that you'll be competing with. You don't even have to be really good, you just have to be present.
This is actually a good thing! Why? Because it shows proof of concept. Take a look at their subscriber count, how many views they get, and if those numbers are substantial it means they are getting leads and clients. This means it's working! But there is always room for one more. In a city with a population of two million people, are you telling me that 5 agents with YouTube channels will get 100% of the market share? Of course not. There is only one you, and the world is waiting for you.
You don’t need to be a tech wizard to make great videos. If you can press record on your phone, use Zoom, transfer files from your phone to your computer and hit Upload, you can do this. My coaching program walks you through every step—no tech experience required. But if you are a total novice with computers and don't have a smartphone, this may not be for you.
Video marketing doesn’t have to be overly time-consuming. With the right plan, you can create simple, effective videos in an hour a week or less, start to finish. It’s all about working smarter, not harder—one well-made video can generate leads for months or even years, while the time spent cold calling or chasing leads is endless. there are AI editing tools that save us a ton of time, and if you have a marketing assistant you'll have someone to take some of the tasks off your plate. I'll give you my exact blueprint to do it in no more than six hours a week.
At the beginning I had no idea what to say in my videos, how to film, how to edit, none of it. I spent months and months researching all of this. But you don’t need to reinvent the wheel. I know exactly what type of content works best for real estate videos and I'm going to tell you everything you need to know. From market updates to tutorials to neighborhood tours to interviews, there are countless ways to position yourself as an expert and bring value to your audience. I'll give you the step by step instructions so that you don't have to waste months trying to learn everything like I did. But YOU are the one who has to follow the plan and put it into practice.
This is a program FOR agents BY an agent. I teach you everything I did to grow my channel to thousands and thousands of subscribers, well over 1,000,000 views, and many hundreds of thousands of dollars in GCI.
We’re laser-focused on finding clients via YouTube. I'm not going to make you go buy a drone and do tours of $5M listings making you look like someone off Selling Sunset. Drone footage is nice but it's not necessary. If multiple camera angles, $4000 cameras and boom mics with someone to follow you around all day documenting your every move to make you into the next reality star is your thing, this probably isn't the program for you.
I focus on simple to make and produce long form YouTube videos. I don't teach you to make stories, reels, or short-form videos for social media. (Spoiler alert! YouTube isn’t actually social media...it’s a search engine. Which makes it waaaaay more powerful than any social platform out there.)
But maybe the most important thing is that everything I teach has worked for thousands of other agents and for me—and is still working to this day.
I don’t just teach YouTube to other real estate agents. I practice what I preach (I've been on YouTube consistently since 2017!) And I have the results to prove that it works.
We update the program as best practices, strategies, and algorithms change, so you always have the most recent and relevant information at your fingertips.
If you think you'd enjoy using video marketing as your primary method of lead generation, you're willing to learn and be coachable, you're open to feedback, and you'll take imperfect action because you know that done is better than perfect, then you're a perfect fit for this program.
Become a Video Boss Agent now and say goodbye to buying leads—forever!
I am so convinced of the power of YouTube to help you build the business of your dreams that I offer a 90 day NO-RISK GUARANTEE.
If you commit to the program, implement what I teach, take imperfect action, and strive to get a tiny bit better with every video you make, it's almost impossible to fail.
Terms and conditions apply. View our terms and conditions for details.)
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