Identifying Your
Ideal Client Avatar
This bonus worksheet was created to help you really figure out who your ICA is. There are no right or wrong answers. Your ICA is simply the perfect person to hear your marketing message.
By knowing exactly who you're talking to, you'll understand what problems they're having that you can solve.
Karin Carr is a national speaker on video marketing. With more than 18 years of experience as a REALTOR®, Karin speaks at conferences around the country to empower other agents to be in charge of their own lead generation. In 2018 she launched a coaching program called Video Boss Agent and now coaches full time. Karin is the Amazon bestselling author of YouTube for Real Estate Agents - Learn how to get FREE real estate leads and never cold call again.