How to Make a YouTube Channel That Works for You (Not Your Brokerage!)
Real estate agents, let's be real marketing is your bread and butter, and YouTube is the bakery. If you’ve been wondering how to make a YouTube channel (that’s actually yours, not tied to your brokerage), you’re in the right place. Whether you’re showcasing stunning listings, sharing market updates, or building your personal brand, YouTube is the secret sauce to grow your audience and business.
So, grab your coffee, roll up your sleeves, and I’ll show you how easy it is to make a YouTube channel with this step-by-step guide!
Why You Need Your Own YouTube Channel (Not Your Brokerage’s)
Imagine spending months learning to make a YouTube channel, creating amazing video content, growing a loyal following, and driving leads… only to lose access to your channel because it’s tied to your brokerage’s email address.
Heartbreaking, right?
I’ve seen it happen several times and the person is always devastated to learn it can’t be restored. This is why you need to create a Gmail account that YOU own.
Not your brokerage.
Not your assistant.
Just you.
It’s like owning the deed to your house—it’s yours, no matter where life or business takes you.
Step 1: Set Up Your Gmail Account
The first step to make a YouTube channel is setting up a Gmail account that’s completely independent of your brokerage.
Here’s how to do it:
Go to Gmail.com
Open your browser (Chrome, preferably) and head to Gmail.
Click “Create Account”
You’ll see the option to create an account. Choose “For myself.”
Pick a Professional Username
Go for something like JaneDoeRealEstate@gmail.com or JohnSmithYouTube@gmail.com. But truly, no one will see this but you so don’t stress about it.
Secure Your Password
Choose a strong password (no “123456” nonsense here). Write it down somewhere safe. There’s nothing worse than not being able to log into your channel because you’ve forgotten the password. (It’s NEVER happened to me ever, I swear!)
Boom! You now have a professional Gmail account that’s yours and even if you change companies it will still be under your control.
Step 2: Create Your YouTube Channel
With your shiny new Gmail account, it’s time to actually make a YouTube channel that’s yours!
Here’s what comes next:
Log into YouTube
Go to YouTube and sign in with your new Gmail address.
Click Your Profile Icon
In the top-right corner, click your profile picture (it might be a generic avatar for now).
Select “Create a Channel”
Follow the prompts to make a YouTube channel. You’ll get to choose:
• Channel Name: Make it match your brand. (E.g., Jane Doe Realty)
• Profile Picture: Use a professional headshot or logo.
Customize Your Channel
• Add a banner image that represents your brand (think skyline shots, your logo, a great headline and tagline, and your photo).
• Write a compelling About section explaining who you are, what you do, and why viewers should subscribe.
Step 3: Equip Your Channel for Real Estate Success
Let’s talk tools of the trade. Here’s how to make a YouTube channel look like a pro’s right out of the gate:
Set Up Playlists
Organize your content into playlists like Homebuyer Tips, Luxury Listings, or Market Updates.
Add Keywords
Use keywords like real estate tips, home tours, and how to sell your home. These help your channel show up in search results.
Upload Your First Video
• Keep it simple—start with an introduction video about who you are and what viewers can expect from your channel.
• Use a good microphone (even your smartphone with a lapel mic works).
Step 4: Plan Your Content Strategy
Consistency is key when you make a YouTube channel and build it. Here’s how to stay on track:
Brainstorm Topics
Think about your audience’s pain points. First-time buyer guides? Check. Staging tips? Double-check.
Create a Schedule
Aim to post at least once a week. Block time on your calendar for filming, editing, and uploading.
Engage with Your Audience
Respond to comments, ask for feedback, and make your viewers feel like part of your community.
Step 5: Promote Your Channel
Learning to make a YouTube channel is just step one. You need to promote it like your newest listing!
Share on Social Media
Post your videos on Facebook, Instagram, and LinkedIn.
Embed on Your Website
Add your videos to your blog posts or landing pages to drive traffic.
Email Marketing
Include your video links in newsletters.
Build Your Channel in Just Two Days!
If this feels overwhelming, don’t worry—I’ve got your back!
With Channel in a Weekend, you’ll have your YouTube channel set up, customized, and ready to go in just two days.
I give you the exact instructions for what to write, templates to make the channel banner, best practices for the About Me section, and so much more. No wasted time Googling, no tech overwhelm, just a step by step plan to get it done in a weekend.
Don’t wait months to start attracting leads—get started today!
Subscribe for Free Training
Want more tips like these? Subscribe to my newsletter and I’ll send you weekly tips on how to make a YouTube channel a true lead magnet for your real estate business.
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Karin Carr has been a REALTOR® since 2005 and real estate coach since 2018. Her YouTube videos have garnered more than 3.5 million views. She loves teaching real estate agents how to find real estate leads in a way that doesn’t require buying them from big corporations looking to put you out of business, or posting on social media all day just hoping to get a few likes and a couple of comments.
YouTube is Karin’s best method for attracting paying clients who see her value and happily hire (and pay) her to represent them in a real estate transaction. Coaching REALTORS is her true passion though and that’s where she spends the majority of her time these days. Her signature program, Video Boss Agent Academy, has helped thousands of real estate agents and mortgage professionals build businesses they love that are actually profitable.
Karin is the best selling author of YouTube for Real Estate Agents - Learn how to get free real estate leads and never cold call again.