YouTube Lead Generation for Realtors®: How One Agent Gained 200 New Subscribers in 30 Days
Ever uploaded a YouTube video, sat back, and waited for the leads to roll in... only to hear crickets? You’re not alone. It happens to all of us now and then.
A lot of real estate agents jump into YouTube thinking it’s an easy way to generate leads. But then, reality hits - the algorithm ignores their videos, engagement is low, and their inbox remains empty. Then, they become frustrated that their YouTube lead generation for Realtors® is not working.
So, what’s going wrong? And more importantly, how do you fix it? Today, I’m breaking down how one real estate agent, Peggy Dursthoff in Colorado, turned her struggling channel into a lead-generating machine - and how you can do the same.
Why Your Strategy on YouTube Lead Generation for Realtors® Might Be Failing
When Peggy started her YouTube channel, she made the same mistake that many real estate agents do: no clear niche, no strategy, just posting whatever came to mind and hoping something would take off.
Sound familiar?
Here’s what she learned about YouTube lead generation, specifically for Realtors® - and what you should avoid:
No clear niche: Trying to appeal to everyone means you end up attracting no one.
Random content: Posting just whatever feels right in the moment won’t bring consistent viewers.
Skipping keyword research: If your videos aren’t optimized for what people are actually searching for, they won’t show up in search results.
No clear call to action (CTA): If viewers don’t know what to do next, they won’t take action.
So what exactly did Peggy do to make YouTube work for her?
YouTube Lead Generation for Realtors®: How Peggy Found Her Niche & Transformed Her Channel
One key lesson that she took to heart is this: become a student of YouTube. The following are the same steps that you can follow to improve your YouTube channel.
Step 1: Be Clear on Your Audience
Peggy realized most of her clients were single women, 55+, buying or selling after a divorce or the loss of a spouse. Once she started creating videos that spoke directly to their challenges, she started attracting the right viewers.
This is the first step towards effective Youtube lead generation for Realtors®: know exactly who you’re talking to and what they need.
Step 2: Research the Right Keywords
Instead of guessing what topics people were interested in, Peggy did her homework. Using tools like Google, YouTube search suggestions, and even ChatGPT, she found the exact phrases her audience was searching for.
Some of her winning keywords are:
"How to downsize after divorce"
"Buying a home as a single woman"
"Selling your house after 50"
And, of course, this is a good strategy for YouTube lead generation for Realtors® - by optimizing her videos with the right keywords, she made it easier for the right audience to find her.
Step 3: Use Scripts
Peggy was just winging every video she published before.
But then she started preparing and using scripts. She used ChatGPT to come up with compelling hooks and CTAs. When recording time came, she used a teleprompter app to read the script for a smoother delivery.
The result? Her videos became more engaging and direct to the point.
Step 4: Give Viewers a Reason to Take Action
One major game-changer is creating a killer lead magnet - offering a free guide in exchange for an email address. And it’s not just any guide, it’s a freebie her viewers actually wanted.
Instead of just hoping someone would call her after watching one of her videos, she made it easy for them to take the next step.
For example: “Want my Downsizing After Divorce guide? Grab it for free below!”
This simple tweak led to 140 new subscribers and 20+ lead magnet downloads.
Want to see exactly how Peggy transformed her channel? Watch the full video where she shares her top tips and lessons learned about YouTube lead generation for Realtors®.
The YouTube Strategy Most Real Estate Agents Ignore
If you’re serious about YouTube lead generation for Realtors®, you need to stop playing it safe.
When Peggy started taking stronger stances in her videos (like her viral video on subway tile), she saw more engagement. Peggy hates subway tile for backsplashes, and she said so in this video. She quickly found that she got WAY more comments than usual.
Why? Because people love to give their opinions and hate boring content. Don’t be afraid to have a take, share insights, and let your personality shine.
YouTube Lead Generation for Realtors®: How to Turn YouTube Viewers into Clients
Getting views is great. But how do you turn those views into actual leads? Here’s the winning formula:
Grab Attention Fast: The first 5 seconds of your video should hook viewers immediately.
Deliver Real Value: Solve a specific problem or answer a question your audience cares about.
Use Keywords Wisely and Naturally: Help YouTube (and viewers) understand what your video is about.
Always Have a Call to Action: Whether it’s a lead magnet, a website link, or a consultation call, make it clear what viewers should do next.
Follow Up: Use a simple email sequence to nurture leads after they download your freebie.
Are You Ready to Generate Leads from YouTube?
Peggy’s story proves that YouTube isn’t just for influencers - it’s a goldmine for Realtors®, too, as long as you know how to use it.
Success won’t happen overnight, but with an effective strategy for YouTube lead generation for Realtors® - including a clear niche, the right keywords, and a solid lead funnel - you’ll start seeing real results.
Find your niche ✅
Research keywords ✅
Use lead magnets ✅
Stay consistent ✅
Want to learn more about building a 24/7 lead funnel with YouTube? Check out my next blog post here.
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Karin Carr has been a REALTOR® since 2005 and real estate coach since 2018. Her YouTube videos have garnered more than 3.5 million views. She loves teaching real estate agents how to find real estate leads in a way that doesn’t require buying them from big corporations looking to put you out of business, or posting on social media all day just hoping to get a few likes and a couple of comments.
YouTube is Karin’s best method for attracting paying clients who see her value and happily hire (and pay) her to represent them in a real estate transaction. Coaching REALTORS® is her true passion though and that’s where she spends the majority of her time these days. Her signature program, Video Boss Agent Academy, has helped thousands of real estate agents and mortgage professionals build businesses they love that are actually profitable.
Karin is the best selling author of YouTube for Real Estate Agents - Learn how to get free real estate leads and never cold call again.