FOR REAL ESTATE AGENTS WHO WANT MORE FREE LEADS
Get 24 Of My Best Done-For-You Buyer & Seller Guide Templates For Just $49!
*limited time offer*
With these buyer guides and seller guides you'll be able to...
- Offer valuable free guides to your prospects
- Attract hundreds of new real estate leads
- Fill your database... and your pipeline
- Grow your social media following
- Nurture leads by addressing their pain points
- Reach the prospects you want to work with
- Position yourself as a local area expert
- Send emails based on their specific needs
- Increase your lead to client conversion rate
- Reach prospects who are in the market NOW
... which means higher-quality leads, more potential clients, and a steady flow of new business on autopilot.
⬇Keep scrolling to see everything that's included! ⬇
What's Included?
- Done-For-You Lead Generating Lead Magnets: By offering these guides to prospects you give them value, position yourself as the go-to expert, build your database, AND get more leads and clients all at the same time!
- Canva Templates: You get ALL of these Canva templates, pre-designed and filled with copy, text, and images that are ready to be used as is.
- Just Add Personalization: Simply customize them with your contact and company information, change out any of the photos that don't accurately depict your area, and modify any text to make it relevant for your market.
- Ready to Use: You're easily able to change the colors and fonts to reflect your brand and match your logos but these templates are truly ready to use with very little modification required.
- Use With a FREE Canva Plan: All of these templates were designed to be used with a FREE Canva account but if you have a Pro account, you'll have even more photo options available to you.
If you want more LUXURY clients, these elegant and beautifully designed templates are for you!
⬇Keep scrolling to see everything that's included! ⬇
Here's a deeper look at each template
1. 7 Tips to a Fast Sale
This Canva template goes over what will be required of a property (and its owner) in order to sell quickly.
It briefly goes over the concepts but leaves them wanting more and ends with a call to action for them to contact you if they're thinking of selling their home.
$17 VALUE Today only $2
2. The Luxury Seller's Checklist
Featuring gorgeous fonts and elegant photos, this guide oozes luxury.
If you'd like to get more high end clients, simply make social media posts and videos that appeal to luxury sellers and then offer this guide.
$27 VALUE Today only $2
3. The Ultimate [CITY] Relo Guide
This is the free download that took me from a new-in-town real estate agent with no market share, to a top producer with a multiple six figure income and speaker at NAR and Inman in only two years.
I've gotten hundreds and hundreds of downloads of this free guide and it converts at a very high level.
$47 VALUE Today only $2
4. Using Your VA Entitlement
Specialize in working with military clients?
This guide points out all the misconceptions around buying a home with a VA loan. It positions you as the go-to military specialist for both active duty and veterans.
$17 VALUE Today only $2
5. Last Minute Showing Checklist
This 2-pager is just a simple checklist that sellers can use to make sure the home is ready for a showing before they leave the house.
This would also be a great thing to give them once they've selected you as their listing agent.
$10 VALUE Today only $2
6. 5 Secrets to Strengthen Your Offer
In a competitive market, buyers get frustrated at being beaten out over and over again.
This guide can share your secret insider knowledge to help them win more multiple offer situations.
$17 VALUE Today only $2
7. The Ultimate [CITY] Activity Guide
When buyers are moving to your area, they often wonder what there will be to do there for fun.
Position yourself as the area's go-to expert and get a client while you're at it!
$27 VALUE Today only $2
8. Selling Your House During the Holidays
Most sellers think it's a bad idea to list their home from November 1st till mid January.
This will show them all the GOOD reasons to list their home during the holidays, and keep you from the dreaded fourth quarter slowdown.
$17 VALUE Today only $2
9. What High Net Worth Buyers Must Know About Buying Luxury Property
This guide shows luxury buyers things to consider when buying a property.
These are UNIQUE tips, not the typical items from a buyer's guide. And it's beautifully designed to appeal to high end clients.
$27 VALUE Today only $2
10. The FSBO Seller's Support Kit
By offering valuable guidance on every aspect of the FSBO process—pricing, staging, marketing, legal disclosures, and more—you provide sellers with what to do while subtly showcasing the complexity of selling a home without professional help.
This guide tells FSBO sellers what to do and why, but not HOW, highlighting the value in using a REALTOR®.
$27 VALUE Today only $2
11. Utility Information Cheatsheet
Useful to both buyers and sellers, keep track of which utility companies you have contacted to either establish or disconnect service.
Insanely useful to anyone planning to move soon.
$10 VALUE Today only $2
12. Property Tour Checklist
After seeing several properties in a single session, buyers will start to confuse the homes they've seen.
This checklist will let them keep the homes straight in their mind so they accurately remember which home had which feature.
$17 VALUE Today only $2
13. Renting Vs. Owning Infographic
A one-page infographic that shows consumers the many benefits people get from homeownership.
Extremely useful for demonstrating the vast different in net worth between owners and renters.
$10 VALUE Today only $2
14. 7 Questions to Ask a Home Builder Before Signing
If you enjoy working with new construction buyers, this template will discuss why it's so important to have your own representation when you write and offer.
Show them all the questions they don't know to ask and see the value in having their own agent.
$17 VALUE Today only $2
15. 5 Pro Tips for Moving Out of State
A great guide for getting both buyer and seller leads, this is a guide with useful tips for making an interstate move... or even moving out of the country.
These are tips I've learned from my own 35+ moves over the course of my life. Make your move as stress-free as possible.
$17 VALUE Today only $2
16. Is Selling FSBO Right for You?
Designed to illustrate all the things most sellers never consider when deciding to sell For Sale By Owner, this guide points out things they've never thought about.
By considering all the things that go into selling a home, many buyers will reconsider selling on their own and call you for a listing presentation.
$27 VALUE Today only $2
17. 7 Signs it's Time to Downsize
Do you work with a lot of seniors or empty nesters? This guide will help them decide if it's time to sell their large home with empty rooms and lots of stairs.
This is a bonus guide because you can potentially get two transactions from this one - the sale of the current home and the purchase of the replacement home!
$27 VALUE Today only $2
18. 7 Huge Mistakes First Time Sellers Make
This guide illustrates the things sellers should consider when selling their very first home.
The "mistakes" theme attracts sellers because they don't want to leave money on the table and make the biggest profit they possibly can.
$17 VALUE Today only $2
19. Divorce and Your Home
A great guide for those that work with a lot of sellers who are going through a divorce and are in the position of having to sell their home.
This guide is very empathetic and understanding while being firm and direct with what needs to be done.
$17 VALUE Today only $2
20. Pre-Shoot Checklist
How many times have you arrived for a listing photo session where the seller's home wasn't ready?
This is a terrific checklist to ensure that the home is 100% ready prior to the arrival of the photographer.
$10 VALUE Today only $2
21. How to Increase Your Zestimate
Created from personal experience, this guide shows a homeowner how to go to Zillow and update their home's information.
The seller might plan to sell FSBO buy by illustrating all the things they don't currently know, it plants the seed that perhaps there's value in hiring a professional!
$27 VALUE Today only $2
22. The Real Cost of Selling Your Home
Many sellers don't understand where the fees go when selling a home.
Especially important in this post NAR settlement world, this guide will tell homeowners exactly what it will cost when they sell.
$17 VALUE Today only $2
23. 10 DIY Staging Ideas
This is a fun guide teaching sellers how they can rearrange furniture and "fluff" their home to be more appealing to buyers when it's on the market.
Sellers enjoy that these tips don't require a major remodel or huge outlay of cash and still pack a big punch.
$27 VALUE Today only $2
24. What Are You Really Paying For?
This guide discusses the changes to the real estate industry as a result of the NAR settlement and how it affects clients. It offers an overview of the changes and what the result is to both buyers and sellers.
$27 Today only $3
Valued at $483, today only $49!
Will this work for me?
This bundle will work best for three types of real estate agents.
If you do at least one of these things, this will be a great lead generator for you!
You make videos for YouTube or social media and want to offer prospects something of value with a strong call to action that will generate leads.
You're consistently posting on social media but you worry about coming across as too "pick me, pick me!" with your posts.
You have a great database with tags and labels that you use to segment people. You just need a way to engage them further so that they take action and show interest.
In case we haven't met yet...
Hi! I'm Karin Carr.
Mine is the classic story of what most real estate agents want when they first go into business… I wanted to be my own boss AND I wanted to make a great living. I also had a newborn baby and I didn't want to stick her in daycare for 10 hours a day. That was back in 2005.
I went from almost failing out of real estate several times to making six figures in GCI in 2018 my first full year in a new town. Then multiple six figures, then built a team, then hit the motherlode in 2021 when I broke the 7 figure mark for the first time in a single year.
Mind blown! 🤯
Within a year of developing this system I no longer had to take on clients that weren't a good fit. I wasn't so desperate for business that I took on clients who were a royal PITA just because I needed the money.
My team never bought leads. We didn't run ads or mail out postcards to entire neighborhoods. Our lead gen method was 100% organic - make valuable videos our prospects actually WANTED to watch, then make them a valuable free offer that was so irresistible, they would gladly give us their contact information in exchange. These templates are those valuable free offers.
And it worked!
These are some of the awards our team won for production.
I was asked to speak at Inman Connect, at the Florida Association of REALTORS® annual conference, and I was invited to be a guest on podcasts and livestreams. I have spoken at NAR multiple times. Everyone wanted to know what I was doing and HOW I was doing it.
In fact, I had so many agents calling me and asking me how on earth I had built this automated lead generation system so quickly that I created a digital course for agents who wanted to attract leads...
And I used the EXACT same process to build my coaching business too. I posted on YouTube and social media, and offered a free download that was so valuable to them they would happily add themselves to my email list
That business alone made me well over $2M over four years.
*Proof of income from course sales.
I don't say this to brag, but to show you that THIS WORKS!
I'm not special. If I can do it as a woman in my mid 50's, anyone can do it.
Since 2018 I have mentored thousands of real estate agents all around the world.
I've watched them build businesses they are proud of, ones that don't take all their time and leave them with nothing left to give their friends and families.
I've seen agents earn their first $100k+ commission checks (yes, from a single sale!) and become financially free. I've cheered them on as they paid off their homes, travel as much as they want, opened their own brokerages, built teams, and retired without having to work till they were 85.
Karin has spoken at NARNXT, Inman Connect, and countless other
conferences, livestreams, and on podcasts.
I retired from actively selling real estate in 2022 and I STILL get buyer and seller leads from these freebies I'm sharing with you every week.
I got a call from a prospect last night, as a matter of fact, a lovely woman in NC who said she'd been following me for a while and was finally ready to relocate to Savannah.
I now have a referral real estate business AND a highly rewarding coaching business.
My reason for getting out of bed in the morning is knowing that I have cracked the code to generate leads on demand without paying one red cent to those big portals to buy their crappy leads.
I teach real estate agents how to be in control of their own leads, their own business, their own income.
My path to get here has had a lot of ups and downs.
But here's the good news...
You don't have to do this on your own like I did.
You don't have to sit by and watch other agents in your office get all the production awards (because they're paying thousands of dollars every month to the big Z.)
This bundle of 24 templates for $24 contains the EXACT free guides, checklists, and ebooks that I used to go from a broke new-in-town agent to a top producer in no time flat.
All for just $24 total!
Just click the button below to unlock instant access.
Want a sneak peek preview?
Here's a behind-the-scenes look at what's inside this template bundle.
1000's of real estate agents LOVE these templates!
Here's what a few have to say. ⬇️ ⬇️ ⬇️
"I just added one of these as a CTA on my latest video. It has had 12 views so far and 2 people gave me their contact details to download the document. "
- Jade D, CA
"Both luxury Seller and Buyer templates have an air of sophistication that is understated and hints at elegance."
- Paul K, FL
"Yesterday my website, generated 3 leads on the same day: 2 sellers, 1 buyer. Karin is right: Friends don't let friends Cold Call! Just get FOCUSED doing this work, as it works. "
- John W, FL
Frequently Asked Questions
Here's what a few have to say. ⬇️ ⬇️ ⬇️
Q: How are these any different from the buyer/seller guides I get from my title company, brokerage, lender, etc?
A: Those guides may look great, but they’re incredibly generic. When every agent in town is handing out the same thing, it loses its impact. And most are designed to work anywhere in the country, so they don’t include the local insights that matter to your market.
My guides are customized just for you, featuring your branding, your colors, and the option to change out photos and any text to better reflect the unique area you serve. We’ve made them easy to update for hyper-local details, so you get a personalized, high-value guide with very little work.
Q: Do I need a paid Canva account?
A: No! The free plan will work just fine. I specifically chose photos that were available with the free plan, but you are welcome to switch out any photo that you don't care for. If you have a paid Canva account, you will have a lot more photos available to you. Choose photos that accurately depict your area or the clients you're trying to attract.
Q: I don't use Canva much. How hard will it be to use these?
A: I think Canva is very user friendly. You can easily edit the colors, fonts, photos, and text. Just click into the section you want to modify and start typing. When finished, save and download as a PDF to your computer.
If you have never used Canva before, watch the sneak peek video above to see exactly how you modify them. And if all else fails, Canva has tons of tutorials on their website. There are thousands of YouTube tutorials as well.
Q: Where do I promote these free guides to get leads?
A: Anywhere and everywhere! You can share the opt-in link on social media, in your email signature, in a weekly newsletter, give it to prospects you meet at open houses or other "in real life" events, promote it in YouTube videos, Tiktok, IG Reels, put a QR code on a flyer or postcard, run ads... the options are endless!
Q: Why do I need these guides? I get leads every day from Z.com and R.com.
A: Are you happy with the quality of those leads? Yes, you get them, but do they trust you, do they value you, do they appreciate your expertise and rely on your guidance? Or are they difficult to work with and ask you to reduce your commission or give them a kickback at closing?
When you use these lead magnets, you are preparing potential clients to see you as an expert. You are a trusted guide with lots of valuable expertise and experience that they don't have. And if they originally found you from a video (YouTube is by far my favorite platform for this) they already know who you are, they like you, and they're going to trust you once you give them this valuable resource answering many of their questions.
Wouldn't you rather be in charge of your own destiny? Wouldn't you rather be able to generate leads who like you, trust you, and value your knowledge? People who don't nickel and dime you to death over your commission and treat you poorly? I hear from customers over and over again, as well as from my own personal experience, that the quality of clients they get when they generate their own business is far superior than the leads they pay to acquire.
Q: What if I don't use social media and I don't have an audience?
A: You'll need to send traffic to the landing page where you offer these guides somehow. If you give them the guide without asking for their contact information in return, you won't get leads. Plain and simple.
You can drive traffic to the opt-in page from any of the methods I mentioned in the answer above, or you can run ads to send people to your lead magnet.
Think of this as a slow cooker. You have to put the ingredients IN in order to get dinner OUT. But it would be silly to look at the machine and say, "Where's my food?" when you didn't put any ingredients into the machine.
We have to send consumers to the opt-in page and collect the prospect's name and email address (the ingredients) in order to get their information into our CRM and follow up with them (dinner!)
Q: My market is different/big/small/unique/atypical. Will these still work?
A: Yes. People in every market want information to help them buy and sell real estate.
Now, maybe you're in Australia and all your terminology is different. Or you're in a state where there are multiple attorneys involved in every transaction. If you need to drastically change these templates you absolutely can! (Just keep in mind that these templates have been proven to work, so if you change everything you'll be testing them to see how effective they are.)
To create a totally different template you have two options: A) Open the template, duplicate it, and then modify anything and everything you want to change. Change the text, the photos, the terminology, etc. Or B) Start with the Canva template of your choice (or even a blank page) and start from scratch.
Q: Be honest, do these really work to generate leads? Call me a skeptic.
A: I have used these exact templates myself for years and years and have made many hundreds of thousands of dollars in GCI since I started using this strategy in 2017. They bring me some of the best clients I have ever had.
These are people who are ready, willing, and able. And because they are downloading this free guide, they are indicating that they are either in the market now or will be in the near future.
Here are just a few of the leads I've gotten recently from just ONE guide, The Ultimate Savannah Relocation Guide.
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